DO'B Evaluation

Question 3.
What kind of media institution might distribute your media product and why?

Who might your film secure a distribution deal with?

Having looked into the psychological subgenre some of the films and TV series we analysed were:

• The Shining (Kubrick, 1980)
• Psycho (Hitchcock, 1960)
• Crimson Peak (Toro, 2015)
• The Conjuring (Wan, 2013)
• Død Snø (Wirkola, 2009)
• Shadow People (Arnold, 2013)
• Jordskott (Björn, 2015) [TV Series]

We found that the majority of the horror films we looked into were distributed by industrial distributors. However I have found a few distributors that would possibly consider the release of our media product. Our media product fills the criteria set by the following two distributors.

• Arrow Films
• UK Independent
• Established 1991
• Distributor of cult classic horror and drama but also expands to emerging auteurs.
• It is credited with having released :
• Baron Blood (Bava, 1972)
• The Assassin (Petri, 1961)
• The Killing (Kubrick, 1956)
• Zombi 2 (Sacchetti, 1979)

 

• Curzon Artificial Eye
• UK Independent and Art-house
• Established 1976
• Looking for emerging directors
• Tend to distribute films that break conventions of their specific genre

Would you consider your work to be in the style of an independent film or would it be produced as part of an industrial model?

I consider my work to follow the convention of an independent film, for that reason I think that it is sensible to release it following the style of an independent model. However within the field of independent distribution we can opt between a staggered release or a platform release. Personally having looked into the platform release of A Field In England (Wheatley, 2013) which was unsuccessful, I am persuaded towards a staggered release.  

What might be their (distributor's) strategy in connecting your film to an audience?

We could use the following media platforms to reach our target audience:

• Traditional
• Radio
• Posters & billboards
• Television ads
• Word of mouth

These platforms access a wide range of people and allow everyone to hear about our media product. 

• Web 2.0
• Social media e.g. Facebook, Twitter & Instagram allow the option to share pages and statuses to build buzz.
• Pop-up ads
• Personalised remarketing on retail sites
• Interest-based advertising [also known as online behavioural advertising]
• Website
• Blog pages
• Viral videos

The following examples of web 2.0 make use of multiple platforms to connect with the mass audience. Synergistic promotion is characteristic of industrial productions, therefore it wouldn't fit our distribution model.

Where might your distributor choose to try and exhibit your film?

• Entering festivals such as Sundance and the BFI Future Film Festival [directors between ages of 16-25] gives immediate exposure to industry professionals who may wish to exhibit our media product.
• As we are not a subsidiary to a conglomerate and have no immediate resources we would be looking at independent cinemas such as The Ritzy Picture-house in Brixton.
• Curzon Artificial Eye could make use of cross media convergence to exhibit at the 11 Curzon cinemas within the UK.
• Secret cinema could create an immersive experience for a niche audience.
• Live Q&As at BAFTA or The BFI attract those who would not necessarily be initially attracted to our film.

Question 4 - Who would be the audience for your media product? How did you attract/address your audience? 

• Tweet
• Like It
• Google +